ISA Continuing Education Series

Service Excellence for Food & Beverages Crew

Course Overview

The aim of this course is to provide learners with background and operational knowledge of the food and beverage industry in the country club context. Participants will be expected to learn the operational skills required to work within the food and beverage sector and gain an appreciation for the equipment and technology used in operations. Participants will learn how they can gain commercial advantage both operationally and from a marketing perspective. Finally, students will also learn about which factors effect customer’s decision to purchase.


Who is CMAS?

Established in 1996, the Club Managers' Association of Singapore (CMAS) is formed by a group of professionals who manage most of the prestigious country, town, golf, faculty and sports club. The CMAS aims to advance the professionalism and quality excellence of club management by fulfilling the educational and related needs of its members. 

Together, CMAS and The ISA Group seek to design, develop and deliver a series of training programmes for CMAS's members, and their employees. As part of the collaboration, a skills framework will be recommended and pursues to draw from the existing 31 other national skills framework. The framework will be used to guide all employers within the industry on the recommended skill sets, and competencies required in order to perform well in their desired career pathways within the industry. This will be followed up by a series of workshops and courses to up-skill and develop all employees within the industry.

Course Duration

  • 4 hours over 1 day

Course Fees
$150.00 (General Public), $120 (CMAS members)

*Exclusive rate of $90/pax for CMAS members when you sign up in group of 5! 

next intake(s)


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International Sports Academy Pte Ltd

A: 1 Stadium Place, #01-11, Singapore 397628

T: (65) 64230668 | E: | W: